Web Sites and Mobile Apps

Service content:

• Development of Web sites customized to the unique needs of each unit/department.
• Information sites, portals, landing pages and dedicated sites for projects or events.
• Integration of third-party systems, dynamic forms, user management and more.

Work process:

• Characterization of initial needs.
• Planning and development in secure and managed environments.
• Quality, accessibility, security and browser compatibility testing.
• Launch and transfer to production environment.

Key benefits:

• Customized solutions.
• Compliance with the latest technology and institutional standards.
• Integration with internal Institute systems.

Service content:

• UI (User Interface) design tailored to institutional identity.
• UX (User Experience) design adapted to target audience needs.
• Responsive design - optimized for smartphones, tablets and desktop computers.

Work process:

• Submission of a variety of home page sketches, so as to formulate the overall design concept, and establish graphic language, typography, colors and customized icons.
• Preparation of internal pages as per the design concept.
• Composition of sketches tailored to small screens.
• Provision of support throughout development, so as to maintain design uniformity.

Key benefits:

• A fresh, modern and up-to-date Web site brand concept.
• Refreshed user experience.
• Design tailored to the Institute's branding, with uniform visual language.

Service content:

• Identifying needs and project goals.
• Target audience research, and determination of main users and usage scenarios.
• Site structure, required content and information flow mapping.
• Creation of wireframes (initial sketches) as per necessity and complexity level, for advance site visualization.

Work process:

• Characterization meetings conducted with clients and users, so as to understand all project aspects, and identify target audience, general requirements, required functionality and customer expectations, and provide creative solutions rooted in professional experience and knowledge.
• Concept formulation, including site structure planning, and characterization of components, user flow, component hierarchy, optimal user experience and more.
• Close collaborative work with designers, programmers and additional stakeholders, so as to ensure successful characterization implementation.

Key beneftis:

• Time and resource savings during the development process.
• Full coordination of expectations among all parties involved.

Service content:

• Accessibility assurance for Web sites and applications, in accordance with WCAG 2.1 standard level AA.
• Full Web site review for identification of accessibility issues.
• Implementation of fixes and improvements in code and design.
• Delivery of a comprehensive accessibility report, with third-party testing support offered.

Work process:

• Initial testing of structure and content accessibility.
• Mitigation of any existing accessibility issues.
• Implementation of accessibility support components (such as text enlargement, keyboard navigation and image descriptions).

Key benefits:

• Compliance with regulatory requirements.
• Enhancement of experience for all users.
• Increased Web site exposure and utilization.

Service content:

• Site content adaptation to new structure, for optimal support of intended design and user experience.
• Entry of content into site interface, including images, links, files and video, as well as accessibility features.
• Provision of client training for continued site operation and maintenance once it goes live.
• Granting of on-demand content editing permissions.
• Delivery of refreshment training, as needed.

Work process:

• Meeting conducted with client, to map content to new design.
• Entry of site content, with ongoing client cooperation.
• Content training for ongoing maintenance.

Key benefits:

• Client time and effort savings.
• Maintenance of uniform and high-quality content.
• Full compliance of content implementation with design concept.

SEO services essentially involve applicaiton of technical and content adjustments and improvements to Web sites, to enhance their visibility and ranking on such search engines as Google.

Service content:

• Research of relevant keywords.
• Meta tag (meta title, description) optimization.
• Content hierarchy and page structure improvement.
• Load speed and mobile compatibility enhancement.
• Implementation of internal links among site pages.
• URL adjustment and SEO-friendly content writing.
• Monitoring and control tool (analytics, Google Search Console, etc.) installation.

Work process:

• Initial site and performance review.
• Identification of technical problems and content deficiencies.
• Technical improvement implementation and content updates.
• Measurement and monitoring of results over time.

Key benefits:

• Improved search result rankings.
• Increased organic site traffic.
• Strengthening of the institute's digital authority.
• Support of marketing, image and research goals.

A laboratory Web site template is a quick and effective solution for scientists interested in establishing their own Web site.

The template is visually attractive, with innovative design, is easy to operate with full responsiveness (adapted to mobile and all types of browsers), and accessible.

Template capabilities include:

• Selection of items to appear on the main menu, as well as the order, in which they are presented.
• Excellent user experience, with simple and easy editing.
• Various types of content carefully designed, selected and closely adapted to scientist and laboratory needs, including:
  • Home.
  • Research.
  • Publications.
  • Group.
  • Funding.
  • News.
  • Media.
  • Presentations.
  • Gallery.
  • Positions.
  • Collaborations.
  • Contact.
• Control over content displayed on the home page, including such options as research topics, recent news, select publications, collaborations and more.
• Automatic template generation, with information (positions, current group member, publications, etc.) extracted and continuously updated from Institute databases.

Sample Web sites developed on the basis of laboratory Web site templates:

• Stern-Ginossar lab.
• Rosenblum lab.
• Gur lab.
• Yuval Ronen lab.
• Efrat Shema lab.
• The Shulman lab.
• Biton lab.
• The Merbl lab.
• The Weizmann Tree lab.

For further information, please contact Hofit Kindil (at extension 6047).