Why Do It?
Based on Yale scientists estimates, somewhere around mid-august 2010, the world population has used up all the resources that earth will produce throughout this year. The future of our children depends on us not using more than earth can provide, Reduce, reuse and recycle are the only way to reach this goal.
Landfills are using up expensive lands and are thus moved away from the cities (to the Negev). Transporting trash to these sites now involve longer trips and more burning of fossil fuels. This has caused the dumping costs (heitel Hatmana) to go up consistently making reduction of waste an important economic goal.